We are going to talk about the journey of a coach consultant healer
...somebody who's looking at creating a course.
A lot of people think that all I need to do is to create a course, put something out there and everybody will come running.
This is not the best way to go about things as you need to validate what it is that you want to offer. You need to make sure people are actually interested in it.
The way I recommend that you go about this is when you're first starting out, you should be doing one on ones. Serving and helping people, one on one.
That way you are speaking to your ideal client... to your audience. You get to hear their pain points, you get to find out where their struggles are. You get to delve deep. Figure out what it is that you can do to help them by listening to them. Find out what it is that they're looking for help from you with.
The more one on ones that you do,...
Let's think about branding. Branding and the emotional connection to your personal brand.
How it can help to build your business and also build your audience?
When choosing colours and objects for your brand, there is an emotional connection to you. That's usually why you choose it. Then you can connect your brand objects and colours to the stories thats attached to them. Sharing stories creates an emotional connection for you and for your audience.
The best type of public speaker, the best leaders out there are great storytellers. It's not the A plus B equals C, it's not the how to do this and how to do that. That people remember the most. It is the stories behind what you say and do that usually resonates and stays with people. It creates effective reactions. It creates experiences. It creates a common interest between you and your customers or your team.
It builds your brand. People know who...
Your brand values encompasses the entire face of your business. They are the true north to the success of your business and where you are now to where you want to be. So they are pretty darn important. They also show the relationship between your brand your values and your brand values.
Values stands for the core of your business, where you are at the heart, where your true centre is and everything from that radiates out.
There are three main core elements when you're designing your brand.
Branding is an involved process, it's not something that's complete in a couple of days. A full company rebranding incorporates a style guide. Business values, a vision statement and a visual style guide.
Creating your brand is like a coaching session. A counselling session to see and find out their why. It comes back to the emotional connection....
When you go to set up your ads it can look very confusing, but we all need to love using ad manager.
I want to share with you in today’s blog post how to break down Facebook advertising.
Firstly, there are three levels when you're looking at your ads.
So let's get into today's content.
The Campaign Level.
This is the very top level is where you set your campaign.
Your campaign level is where you choose what the main goal you want Facebook to do with your ad.
You want to know the type of people you are trying to target and what you want them to do.
Do you want them to click?
Do you want them to engage?
Do you want them to watch a video?
Do you want conversions?
I recommend conversions, as we want them to get from the opt in page to the thank you page, by giving you their email address.
In return you will send them some free resource for supply their email address.
When launching into a brand new country...
Today we're talking about the path of a new coach, consultant, healer or course creator. What the steps are and the best way to go about that so that you have the fastest path to profit.
You need to confirm what it is that you want to offer to make sure people are actually interested in it. I recommend when you're first starting out, you should be doing one on ones doing and helping people, one on one. That way you are speaking to your ideal audience. You get to hear their pain points, you get to find out their struggles.
Delve deep and figure out what it is that you can do to help them by hearing from the horse's mouth. What it is they're looking for help from you.
The more one on ones that you do, then the more you're going to get to know the people that you are trying to serve, and help. Once you have so many one on ones booked and you have a waiting list you may struggle to keep on top...
By informing and educating your customers about you and about what you do, how do you serve? How do you help people. In order for customers to buy from you, your audience needs information.
When they have a solid understanding about you and your products and services. They are well educated, they know, like and trust you. This makes it easy for them to choose to buy from you, if they feel you are the right fit for them. So number one, it informs.
Modern day marketing, has made it a lot less expensive than it used to be to get you front of your ideal clients.
Billboards, newspaper ads, TV ads and radio commercials were all very expensive.
But today, we have financial viable options to get our message out there. This allows you to compete against a lot of the big names and you still be able to get out there...
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