Branding & Design School


Course information

Trimester - February 2020 Application NOW OPEN


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VISION AND MISSION STATEMENT

With the strategies and tools taught in week one, you will be able to kick off your branding with a great brand story.
 
If you’re unfamiliar with the term, a brand story defines and describes the things that a company cares about most. It’s used to communicate a company’s values to the public, and can also help guide major decision-making within an organisation.
 
Most of us know we have a product, but do not see the impact it can make in other peoples lives. Until we are willing to see our business in a different light, branding and marketing can be very hard and nerve wracking experience causing lots of overwhelm.
 
Brand stories wrap up a company’s vision, mission, and core values in one nice little package.
 
By the end of this week you are going to be able to see your business and it's products in a way you have never done before. Which will help you to refocus and shift your mindset in order to start marketing yourself and your business with confidence that your branding is aligned to your core values.
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COLORS & FONTS

Now that you are confident in your business and what it represents, it is time to start choosing the colours and fonts that align to your business branding style, tone and voice.

 
Colours are an important part of your business because they can carry meaning, trigger memories, and evoke emotion.
 
Similar to colours, it’s easy to be overwhelmed by the number of options you have for fonts. 
 
This week you are going to be guided through step by step on how to choose the right colours for your brand, and how that links back to your brand vision.
 
You will also learn the difference between san serif and serif fonts, as well as decorative and script fonts. 
 
I will not just be telling you how, we are going to be doing it together, so you can ask questions when ever you need.
 
By the end of week 2 you will have your branding colours and typeface chosen for both web and printing.  Plus have a clear understanding of CMYK and RGB and when to choose each for your marketing material.
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VECTOR LOGOS & ICONS

This week you will gain an understanding in what a vector image is and why when you are creating a logo it is important to ensure that you are using vector based graphics for a professional look within business.

 
You will also be guided on how you can create your own vector logo using illustrator, or a free vector creating software.
 
Never get stuck again when thinking about what icons and images you want to use, as you will learn how to create a suite of icons and images that match your brand. 
 
You will learn where to source graphics and how you can edit them so they match your brand colour theme. 
 
By the end of week 3, you will have created compelling icons and images that have a cohesive appearance across all of your visuals so that your brand will stand out from the crowd.
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SET DESIGN & PHOTOGRAPHY

In week 4 you will be getting tips on how to take great photographic pictures and on brand images.

Plus we will be designing your set, for when you are creating videos or live-streaming.
 
You will learn lighting techniques using both natural and artificial lighting sources.
 
Plus you will be shown some basic photography composition, which is the fundamental basis of how the visual elements are arranged to ensure you have a professional on screen brand.  
 
Once you have taken your brand images you will then be walked through some simple photo editing. Allowing you to clean up the images, such as removal of blemishes and backgrounds.
 
By the end of this week, you will have a suite of photographic images that are on point with your brand.
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DESIGNING FOR SCREEN & PRINT

When it come to your marketing material it is important to know the difference between RGB and CMYK, so that you can ensure that your colours are on brand regardless of if it is for printed merchandise or for on screen marketing graphics.
 
You will learn about different types of printing and how this effects the final colour outcome, so when the time comes to speak to your printer, you will understand what requirements are needed for a high quality print.
 
By the end of this week you are going to be able produce high quality printed and on screen marketing material with a clear understanding of the design elements and print specification. You will be confident that what you have created created is of a professional standard.
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SOCIAL MEDIA GRAPHICS

This week we will be designing your graphics for social media to ensure that you are on brand across all areas of your social media marketing.
 
You will be walked through how to create banners for FB Pages, groups and events, so they are within the layout guideline to ensure that these images look fantastic on both desktop and mobile devices.
 
Plus understand how to produce images that pop on the screen that will help to stop the scroll on social media and draw the attention to you.
 
You will also receive:
 
Done-for-you, ready to copy-and-customise templates so that you can start to effortless, create graphics within the required specs.
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VISUAL BRANDING STYLE GUIDE

In week 7 you will be bringing all of you work together into your very own brand style guide.

Your Visual Brand Style Guide is a rulebook containing specifications on everything that plays a role in the look and feel of your brand–everything from typography and colour to logos, imagery and photography.
 
Having a brand book ensures that your brand looks and feels the same, even when you have different people working on customer service, marketing, design and sales.  It also lets everyone know exactly how to present your brand to the world.
 
When completed you will have implemented everything you have created over the length of the course and produced a top quality Brand Style Guide so that your business has a consistent and recognisable brand, and you don’t send mixed messages when it comes to your branding.
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GRADUATION & CONTENT MARKETING!

Get excited to graduate now that you have your complete branding style guide, with your brand story, mission and vision aligned with visual elements. 

 
It is now time to move onto planning your 90 day action plan and 12 month content calendar, ensuring you can be ready for your upcoming promotions and events.
 
The 90-Day Action Plan Is an extensive handbook to help you keep propelling your business forward with confidence.
 
You will also be using our template to produce your own content and promotional calendar, which you can re-use time and time again as your business evolves.
 
We will also be hosting a live graduation to celebrate everyones achievements, and to present graduation gifts to all of those that step up and take action to make their business all they dreamed it could be.
 
And of course no Sparkle Class Academy Course would be complete without the opportunity for a little recognition and "Sparkle Mail!"
 
We know when you get to the end - you will not want the Sparkle to end... and it won't you will still have full lifetime access to the Sparkle Branding Design School and all it's updates for life.
 
Plus you get additional support ongoing as a member of the Sparkle Elites Club - with a library full of resources and tools for a full 12 months of growth.
Apply for The Sparkle Class Academy School

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