Now this topic we're going to be covering now is the most neglected part of the marketing process.
What do you think is the most neglected part of the marketing process?
Number one in the marketing process is to attract your clients.
This is through advertising. Organic, paid advertising and free advertising.
It's a way to get people to start to get to know us and tell them what we have to offer.
The second step is to turn them into a lead.
Now, this is when we've now collected their email address or their phone number.
So now they're on our list. It is super important that we're always growing our list. Because remember, guys, every one email equates to about $1 a month into your bank account. So you should be growing your email list every single day, every day.
Number three is the nurture process.
The nurture process is about building the...
We are going to talk about the journey of a coach consultant healer
...somebody who's looking at creating a course.
A lot of people think that all I need to do is to create a course, put something out there and everybody will come running.
This is not the best way to go about things as you need to validate what it is that you want to offer. You need to make sure people are actually interested in it.
The way I recommend that you go about this is when you're first starting out, you should be doing one on ones. Serving and helping people, one on one.
That way you are speaking to your ideal client... to your audience. You get to hear their pain points, you get to find out where their struggles are. You get to delve deep. Figure out what it is that you can do to help them by listening to them. Find out what it is that they're looking for help from you with.
The more one on ones that you do,...
Have you ever had shiny ball syndrome?
Why are you trying to seek the next shiny ball? The next thing that you want to improve on?
Why aren't you looking at that thing that you're already good at? And by getting tunnel vision, figuring out how to make it better? Figuring out how to generate income and profit from it.
You are already good at that thing that you're already good at.
Why are you chasing that next shiny ball?
Stop being a shiny ball chaser. Find that thing that you are already good at and hone in on it, serve, give... help others.
Do you know the number one thing holding most people back from following their dreams? From following that thing that fills them up inside?
If you are worrying about what other people are worrying about or being judged.
Watching other people wandering and worrying what other people think. You cannot control what other people think.
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